How many times have you started a purchase process only to stop and close the browser window without completing it?

Often isn't it?

Statistics show that there is a huge amount of leakage at the checkout stage. What does this signify? It signifies that people liked your product, added it to their cart, clicked on checkout but did not complete the checkout process.

Why would someone logout before completing the checkout process?

The answers are manifold. It may be the length of the form or a field may ask what could be perceived as an unnecessary and personal question, the form may be complicated or there may just be a distracting element on the checkout page that may take the users' attention away from the primary goal.

How do you identify the leakage areas and fill in the gaps?

Let our usability consultants have a look and advice you where you can improve.

Yes, thats what we provide you - a free consultation with one of our website usability consultants. All you need to do is add your details in the form on the right or call 020 8133 4071 to learn more about how our website usability service can help you.