A landing page is the first page that visitors view when they reach your website. Search engine optimisation must include a good web design strategy that extends to the landing page so that traffic that visits a website can be pulled into conversions. The ultimate goal of a marketing campaign is improving sales, and thus the landing page being the first point of contact with a customer should be sales and marketing oriented. There are numerous design errors that webmasters make while crafting a landing page since they fail to recognise the marketing potential that is needed to drive one.

Mistake #1: Slow loading landing pages
Large image files, embedded video and audio as well as flash animation are best avoided on the landing page. It is wise to remember that a significant number of Internet users still use slower connections that will increase the chances of abandonment if the page takes too long to load. Provide thumbnail images and links to video or audio content if needed. Avoid overloading the visitor with requests to download a "plug-in" for your animation, etc.

Mistake #2: Hard to find Call To Action
As important as determining the conversion of your website is placing the Call To Action that will initiate it. The whole point of a landing page is to make a conversion and so the button must be prominent and accessible. Remember your customer must be engaged as early, as easily and as clearly as possible.

Mistake #3: Mismatched URL and Title
The chances of a potential customer abandoning your page are significantly high if the inbound link does not match with the page title. Most users will not hesitate to navigate back to where they came if the title indicates something other than what they were looking for.

Mistake #4: Balancing Marketing vs. Distraction
The most difficult aspect of landing page optimisation for an SEO company happens to be working out what proportion of marketing statements to use. Creating impact and driving sales can sometimes push web pages over the top in terms of excessive content. Depending on the nature of the sale, choose your ad content appropriately and always give prominence to special offers and deals.

Mistake #5: No options for your customers
Chances that a first time visitor to your website will drive a conversion are slim. But these can be improved in a number of ways from the landing page. In addition to the call to action, an alternative that allows visitors to register for a newsletter, forum or any other commitment should be added to the page. Thus, even if a sale does not take place, a visitor could turn into a customer on a later date.

Our website usability experts study your site, track various metrics on your site and then work on a multi-stage plan that will make it more user friendly, resulting in better conversion rates.