Every now and then new SEO strategies are evolved to meet the increasing competition. One of the latest approaches along these lines is Social media optimisation or SMO. When it is applied correctly, SMO can help websites attract the desired traffic in spite of heavy online competition. Here are some rules that will help you get better results out of SMO.

1. The main idea of SMO is to make the same visitor frequent your website often. So provide necessary platforms that will make the visitor return to your site regularly.

2. It is important that your website is interactive because interactivity is the crux of social media optimisation. Do not limit yourself to a single form of interactive platform. Include as many ways as possible for your website visitors to interact because some may be interested in forum discussions while others may be interested in blogging.

3. People should have an easy way of linking to your website. However, you should make the content link worthy. Allow them to add you to their favourites through tagging. You can use a number of tagging tools available online including, flickr, Digg, Delicious etc.

4. As the term states, you should bring in a social element to your website. Share useful information to which they can respond to in terms of giving feedback, rating or taking part in polls.

5. Add a blog to your website where you can share information with the online community and others can respond to your posts through comments.

6. Include discussion forums that will encourage interaction on various topics pertaining to your website.

7. Add RSS feeds to your websites that will help visitors to keep track of the changes in your website.

8. Make use of multiple formats such as audio, video, slide shows etc. Do not stick to mere text format. Pod casts are wonderful way of attracting visitors to your website.

9. Show interest in the information shared by others as well. Leave comments and reviews on their blogs and forum discussions. However, be genuine. Make use of other social networking sites and when you do use them do not spam them provide something useful to these sites so that you can gain online credibility.

10. Come up with innovative ideas so that people can start benefiting from your website. Providing stale information will not do you much good. Users will return to your website only when you give them enough reasons to do so.