Wikipedia defines Social Media as the democratization of information the helps transform people from passive content readers and observers into active content publishers and participants.
Simply put, social media consists of collaborative tools such as internet forums, blogs, wikis and social networking sites.
Social media optimisation (SMO) is a process that helps content more widely distributed through social media networks. Like SEO, SMO can be divided into on-page and off-page optimization.
On-page social media optimization includes activities such has optimizing content, titles and code so that the on-page content can be easily accessed and distributed. Off-page SMO activities include building mashups and incoming links, thus helping the web property hosting the social media application become more popular on the internet.
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Articles Related to Social Media Optimisation One of the most common tips, constantly seen across the SEO (search engine optimisation) spectrum is "create good content". This relevant, but confusing, bit of advice is exceptionally important in the blogosphere, where content is the bottom-line. (Read More…) |
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• Importance of Social Book Marking Social bookmarking lets Internet users save, organise, search, and manage bookmarks of websites or web pages they want to remember or share. This relatively new term, along with tagging, was coined by web service Delicious in 2003, although the concept of shared online bookmarks goes back as far as 1996. (Read More…) • Social Media Optimisation v/s Social Media Marketing Social Media Marketing (SMM) and Social Media Optimisation (SMO) are two new catchphrases that have appeared across web marketing sites over the last year. These seemingly interchangeable terms are used to define marketing through social media and social networking sites. (Read More…) Every now and then new SEO strategies are evolved to meet the increasing competition. One of the latest approaches along these lines is Social media optimisation or SMO. When it is applied correctly, SMO can help websites attract the desired traffic in spite of heavy online competition. (Read More…) • Social Networking - A Global Perspective As social networking usage burgeons across the globe, the new challenge for search engine optimisation marketers is enabling themselves to handle this new media outlet. SEO can no longer be restricted to search engines alone - the numerous tricks and tactics have been exploited endlessly. (Read More…) • Micro Blogging & Social Media Marketing The social media scene has evolved once again and micro blogging is the latest mutation to have harnessed the Web 2.0. So huge is the phenomenon that Twitter, despite being set up in October '06, is currently the third largest social network on the net. (Read More…) One of the most common tips, constantly seen across the SEO (search engine optimisation) spectrum is "create good content". This relevant, but confusing, bit of advice is exceptionally important in the blogosphere, where content is the bottom-line. (Read More…) | |||||
A client saw cost per conversion go down from $92/lead in Dec 2005 to $30/lead in Jan 2007
