• Search Engine Optimisation - 5 Tips to Improve Search Engine Placement

Search Engine Optimisation is a process which involves making changes and improvements to web pages so they conform to the various criteria employed by search engines and improve the web page's ranking and position on the listings. (Read More…)

 • Website Usability Consulting - Tips to Make More Usable Website

While optimising content for search engines, SEO experts must do the same for regular users as well. After all, it's not enough that a web site is ranked high, if its content makes no sense to people who eventually reach there. (Read More…)

 • Search Engine Marketing Firm - Does Higher Search Engine Placement = More Sales?

Search Engine Optimisation's final outcome is an increased search engine ranking or placement. This placement effectively means that your site will receive more traffic. (Read More…)

 • Search Engine Optimisation Management - Manage SEO In-house or Outsource

Search engine optimisation is defined as an organic practice of improving the search engine ranking of your web page. (Read More…)

 • Paid Search Marketing - Tips to Better Manage your PPC Campaign

A pay per click (PPC) advertising campaign creates instant exposure to a website. A PPC advertising management service provides set up and maintenance of an effective, reasonably priced advertising campaign that will improve your ROI. (Read More…)

 • Is Your Website Optimised?

Once your website is in place the next most important thing is generating traffic to your site. The best way is your site ranking well in the search results for relevant keyword. (Read More…)

 • Why Is Content a Key to better search engine ranking?

Everyone talks about content being a key to better search engine ranking but very few can explain why content is one of the primary factors considered by a search engine algorithm before assigning a high search engine ranking to a site. (Read More…)

 • Role of Google in SEO

Google remains the heart of the Internet wielding massive control through its flagship product the search engine. Extending far beyond its own web pages through a comprehensive set of advertising programs, Google is nearly everywhere. (Read More…)

 • Paid Search Marketing in the time of Global Recession

As with every other industry, the frigid economic situation gripping the world has paid search advertising in a slowdown that has pushed keyword prices low and advertising spending allowances lower. (Read More…)

 • Dos and Dont's of SEO

There are many facets to search engine optimisation (SEO) - the process of organically increasing the search engine ranking of a website and thereby, the traffic that it receives. (Read More…)

 • Google AdWords for PPC

From its launch in 2002, Google's flagship advertising service, AdWords, has transformed the company into the financial success story of the decade. AdWords is a service designed to provide highly targeted pay per click (PPC) advertising as well as site-targeted advertising on the web. (Read More…)

 • SEO is directly proportional to web design

Search engine optimisation (SEO) is the marketing strategy of placing websites higher up the search engine ranking to increase exposure and traffic. (Read More…)

 • Web Designing Tips

Search engine optimisation or SEO is fast becoming a value added extension of web designing services. A traditional approach to web design was a three step affair - preparation, modelling and implementation. (Read More…)

 • SEO in 2009 - What's New

With the new year fast on our heels, changes that 2009 will bring to online marketing are at the forefront of search engine optimisation (SEO) discussions across the Web. The events of the past year have been centred on a still unfolding economic slowdown. (Read More…)

 • Taking SEO further than the Theory

Search engine optimisation is a unique process that has evolved far beyond the original dimensions that defined it. Now a fully fledged marketing strategy, businesses across the globe are using SEO services to power their online marketing, create a buzz and improve sales. (Read More…)

 • Shopping Engines: The New Way to Sell your Products

Today more and more people have started using online shopping systems to buy their favourite products and to subscribe to the services that they need. (Read More…)

 • Importance of URL structure in SEO

One of the areas that gets very little attention from webmasters with regard to their website's search engine optimisation is the URL structure. (Read More…)

 • Importance of Robots.txt in SEO

Robots.txt is an important file that contains instructions to search engine spiders that tells them which pages are to be indexed and made public, and which pages should not be crawled. (Read More…)

 • How Important is Page Rank for your Website?

Page Rank technology belongs to Google and it is Google's way of determining the importance of web pages on the World Wide Web. Google states that according to their Page Rank technology, pages that are considered important are assigned higher Page Rank value. (Read More…)

 • Google Site Maps for Ecommerce Websites

Google gives a lot of importance to sitemaps. Sitemap is nothing but a page that lists all the pages that are found in your website. Google Sitemaps are XML files that will help Google to find all the pages of your website easily. (Read More…)

 • Duplicate Content May Penalise the Website

Everyone today understands the importance of content for good search engine rankings. All those who rely on organic traffic to their website count heavily on content. (Read More…)

 • Importance of Article Writing

One of the most wanted SEO skills today is article writing skills. Why is article writing important and how does it help SEO? (Read More…)

 • Video Making and Optimisation

Sharing video files online was once very expensive and it was reserved only for big companies. Now a days it is not the case, technology has developed so much, we can share video files online free of cost. (Read More…)

 • External Linking to Highly Popular Website

There are two distinctive search engine optimisation techniques that are applied to a website, namely on-site optimisation and off-site optimisation. Link building is an off-site optimisation tactic that webmasters and SEO experts use to increase site popularity. (Read More…)

 • Features of Yahoo Analytics

Yahoo's launch of a Web Analytics software falls in line with its new strategy of putting acquisitions to good use. The purchase of Index Tools in May 2008 announced their intention to compete with search engine giant Google's Analytic software. (Read More…)

 • How does Email Marketing help your Business

Like search engine optimisation, email marketing forms part of a larger online marketing campaign. But considering the large volume of spam that makes its way into your inbox everyday, there is a justifiable reason why anyone would ignore or even shun email as a marketing medium. (Read More…)

 • Mobile Phone Search Engine Optimisation

Search engine optimisation for mobile phones is a subject that hasn't seen the intense discussion that mainstream SEO invokes. Consequently, there are many questions that are currently left unanswered. (Read More…)

 • Social Media Marketing in 2009

"Word of mouth" is the strategy behind marketing on social media. 2008 saw much hype over the emergence of this new form of marketing and now that the dust has settled, it is time to come to terms with the challenges of social media marketing. (Read More…)

 • Visitor Enhanced SEO

Let's forget about search engines and the rat race up to the top of the rankings for a moment. Imagine how different a web designer's strategies would have to be if he or she were creating a website on an Internet without search engines. (Read More…)

 • Importance of Local Listings on Google

Google seems to be increasingly dedicated local search on its main search engine results page (SERP). This is evident with local businesses featuring above the natural listings on the SERP. (Read More…)

 • Using Frequent Blog Posts to Drive Traffic to your Website

Blogging has been touted as an effective content based approach to search engine optimisation and not without reason. Today's blogs do hold a lot of sway, with millions reading, updating and associating with blogs and the blogosphere on a regular basis. (Read More…)

 • How does Google Index your Website?

Indexing websites on the Internet is actually a two step process. The first involves having your website and its pages crawled and downloaded by a web crawler. (Read More…)

 • The Worst Mistakes by Search Engine Optimisers

Search engines are confusing! Even the best search engine optimisation professionals have messed up at times, but of course there's nothing like learning the hard way. Unfortunately, your clients aren't as forgiving as you may be to yourself. (Read More…)

 • Different Worthless Meta Tags

There was, at one time, tremendous importance placed on the meta tag by search engine optimisers and that information like much of the Net is constantly being recycled. Back in December '05, as part of its Web Authoring Stats, Google did an analysis to extract information about popular class names, elements, attributes, and related metadata. (Read More…)

 • Role of Search engine spiders

Web crawlers, bots, spiders, indexers, ants and worms - a whole host of terms have been applied to the computer programs that browse the Internet for the search engines, collecting and storing information for searchers to use. (Read More…)

 • Cloaking Beware

There are many nefarious search engine optimisation techniques. These, commonly referred to as black hat SEO, are techniques that break SEO rules and regulations. (Read More…)

 • Multilingual and International SEO

Search engine optimisation can be a driving force in online marketing, but are you selling yourself short? There are markets on the Web that lie untapped simply because your SEO strategy has not extended to the 70% of non-English searchers. (Read More…)

 • Yahoo Adds Functionalities for Ads

Yahoo! may be the second largest search engine, but it lags far behind search behemoth Google. Google has remained extremely profitable by combining regular searches with its paid search marketing or pay-per-click service, AdWords. (Read More…)

 • Is WordPress - The Best Blogging Platform Available?

WordPress has seen a rapid rise in popularity that corresponds to the growth and success of the blogging community. It's little wonder then, that search marketers have studied and evaluated the SEO aspect to this blogging platform. (Read More…)

 • Twitter - The New Buzz in Internet Marketing

Online marketing is quickly embracing the social media, with user generated content becoming a focal point for marketing campaigns. The massive potential of a successful social media marketing campaign is something that even the most traditional SEO company can no longer ignore. (Read More…)

 • Little Sight to Cure Search Engine Blindness

It's a big bad world out there on the Web. Armed with handful of keywords and you're competing with businesses from across the globe. Search engine optimisation can give you a leg up the search rankings, but there is no guarantee that you'll stay there. (Read More…)

 • Local Searches - The Hidden Secret on the Internet

Search engine optimisation just got a little more targeted. Local search, an exciting prospect for advertisers, allows products and services to be searched for via local business listings. (Read More…)

 • Ranking v/s Traffic

A common question, posed to most search engine optimisation consultants is how one measures SEO success. SEO focuses on improving the organic listings of websites by performing a number of onsite and offsite tweaks. (Read More…)

 • Advantages in outsourcing PPC

Competing in a financial crisis can be difficult. Smaller budgets and cutbacks in labour make marketing your website an unmanageable challenge. Of course, added to this equation is the enormity of the Web itself. (Read More…)

 • Broken Links - Be Aware

All the search engine optimisation in the world will be in vain, if your website does not function properly. Great content, tags, headers and all the other SEO suffers when a website has broken outbound links. (Read More…)

 • Ethics Behind Search Engines

Search engines undoubtedly play a crucial role in the collection and distribution of information across the Web. Their revenue generating capacity has increasingly come under scrutiny with the massive success of Google. (Read More…)

 • SEO Copywriting - How important it is

The trickiest part of search engine optimisation has always been the content. Creating unique content with the right sprinkling of keywords is vital to achieving any SEO goals. From the earliest days of SEO, content and keywords have always been paramount. (Read More…)

 • Use of RSS feeds

As difficult as it may be to regularly source fresh and relevant content for a website, online marketers often find that getting all of it out to an audience is a bigger challenge. Search engines, just like us humans, love new information. (Read More…)

 • Tips To Effectively Promote Your New Website

Putting the finishing touches on your new website might fool you into believing that you can now sit back and admire your web development efforts. Unfortunately, your next challenge has already begun. (Read More…)

 • In-text contextual link content: Google's next strategy?

Google strives to be recognised as an innovative organisation. This is evident from Google's many acquisitions of companies and technologies that are considered exciting or groundbreaking. (Read More…)

 • Reverse Direct Marketing

Everyone has received mail order catalogues, telemarketing phone calls and of course, spam mail. We're constantly being bombarded with direct marketing as we sort through the letter box or check our email. (Read More…)

 • Google's Sandbox Theory

Search engine optimisers developed the Sandbox theory to answer different ranking behaviours for new websites observed with Google. The theory states that "...new websites are placed in a "Sandbox", like young children are, before they can play with the older kids, or in the case of the Web, more established websites". (Read More…)

 • A 'follow up' post to SEO your blog

A successful blog is one that ranks well for all the terms used and are frequently updated with content. If your SEO effort has paid off, then you'll realise that any posts made will feature high up on the SERPs, the search engine's results pages. (Read More…)