While optimising content for search engines, SEO experts must do the same for regular users as well. After all, it's not enough that a web site is ranked high, if its content makes no sense to people who eventually reach there. Hence, a website must achieve higher usability during the optimisation process and here are some tips to do so:

The relevancy of keywords can help a visitor find what he or she is looking for in your page. The content must not be garbled by keyword stuffing, but must rather provide logical and informative knowledge to the visitor. It is essential that, at all times, on all pages, your website is written for visitors and not for the search engine spiders.

While many internet users have switched to broadband, there still exist some that are on 56k modems. Even a 200kB website will take sufficiently long to load at these speeds. It is prudent therefore, to keep these users in mind. By reducing the web page size, you ensure that the frustrating wait for a page load is shorter. Reduced or thumbnail images with links to their full size locations can also help this process. A CSS layout discussed in the next section is also helpful. A user friendly download time is the key to an inclusive web page.

Cascading Style Sheets are a popular layout tool, but many SEOs overlook the potential they have for optimisation. CSS basically adds a template to your web page, allowing dynamic style changes and cleaner code by specifying a single style file on the server. This means that the page will not be cluttered with design or layout code, making it smaller to load and easier for search engine spiders to read.

One commonly overlooked aspect is a user intuitive design for a web page. Making content appear as relevant as it is, is important to the Search Engine Optimisation. The title of a page must make sense to a user, i.e. if cluttered with keywords it can often be a turn-off. Also heading tags used to demarcate actual content divisions and sections in a web page, will help visitors understand if the site is relevant to them or not.

In addition to other aspects of SEO, search engines also check for external links to your page. With this in mind, only a content relevant page will be linked by other websites. It is paramount that your articles have pertinent information rather than noisy keyword content. Follow social trends and styles, always keeping your target audience (their likes and possible dislikes) in mind. There is no trade off for a good quality well laid-out web page.