Search Engine Optimisation is a process which involves making changes and improvements to web pages so they conform to the various criteria employed by search engines and improve the web page's ranking and position on the listings. There are numerous tools and techniques for search engine optimisation to propel your website to the top of the rankings. Here are five arcane tips which guarantee success.

Inexperience SEO management will recommend duplicate content, but the consensus among the top SEO gurus is that filters are getting tougher. For a site low on content, the excessive duplication not only suppresses rankings, but it might also get many pages demoted to the supplemental results. So, having duplicate titles on many pages will certainly limit the search engine ranking of your pages. Since pages must compete on internal links and relevance of title tag, it's important to have a unique title on every page.

The header tags in HTML inform the search engine of important words in the context of a web page. The tags <h1>, <h2> … to <h6> are a method to highlight important keywords. It is best to use content specific keywords which are relevant to the article. Without using unique header tags, a web page's ranking will suffer tremendously. They must be implemented at the planning stage of SEO.

The "alt" tag is part of the image tag and it is another key SEO practice. It was initially created to make sites accessible to the visually disabled. The alt tag can describe images to help both search engines and the disabled to view them. Thus, the added text translates to extra keywords without the clutter. Every image on a site must use them.

Typically, a website consists of several separate web pages and each contains its own unique content. It is important that the content be organised in such a way that a visitor or the search engine spider can return to a page by following links on other pages. Similarly search engines use page indexing methods as pathways to find and index deep content. Internal linkages will make sure that the spiders navigate throughout your site adding all its content.

Keyword density refers to usage of keywords across your web page. A search engine studies patterns in the content and determines the theme. So having keyword rich content is essential to getting a high listing for a certain keyword. A perfect keyword density will help a site achieve higher ranking, however this needs to be balanced to prevent keyword spamming.