Search engine optimisation for mobile phones is a subject that hasn't seen the intense discussion that mainstream SEO invokes. Consequently, there are many questions that are currently left unanswered. Mobile phone Internet usage has grown tremendously over the last few years and SEO marketers are finally paying attention. While the technology is still in its infancy, there are huge possibilities for growth in this field. Optimising websites for mobile browsers can help businesses grapple with the challenges of marketing in an increasingly mobile world that is deeply rooted in Internet technology. Mobile markets are springing up in different corners of our flat world, forcing the brightest SEO marketers to take sit up and take note.

Tip 1
Make sure your website is mobile compliant. The W3C has a set of recommendations and standards aimed at improving content production and access from mobile users. The mobile OK initiative can help web designers test if their site is truly conforms to the W3C best practices.

Tip 2
Design intuitively for a handheld device. Remember that the viewing area of a mobile phone restricts the amount data that can be displayed. As a result, users are quickly frustrated if the information they need is further down the page. Viewing a single web browser's screen means multiple navigations on a mobile phone.

Tip 3
Choosing the right text and the right text size is very important. The anchor text should be concise and relevant and all text displayed on the screen should be of mobile friendly size. Avoid cluttering your page with too much content but rather stick to the point.

Tip 4
Keep all navigation links easily accessible. A common problem for mobile phone users is the lack of intuitive web design for mobile browsing. As a result, users find themselves stuck on pages and are forced to navigate back rather than move to the next page while visiting a site.

Although by today's Internet standards mobile search activity is very low, industries like travel, entertainment and news are rapidly emerging as heavy players in this market. Major search engines, with Google leading at the front, have invested in mobile search technology. Mobile phone manufacturers too are pushing towards an Internet driven future for the device and hence, optimising web pages to handle these changes is vital. SEO needs to quickly resolve itself to a new mobile playing field.