Once your website is in place the next most important thing is generating traffic to your site. The best way is your site ranking well in the search results for relevant keyword. There are certain parameters you have to take care of if you want the search engines to find, index and rank your site at the top of the organic (natural) search results.

Here is a brief overview of a few of SEO parameters:

Keyword research is very important from point of view of the popularity and relevance of the keywords. It is important to target those words and phrases that are actually used most often when people are searching for companies, products and services such as yours. Include the more popular keywords and phrases in your

•  URLs
•  Page title
•  Headlines
•  Body copy
•  Text links

Search engines cannot read and index the text in your graphics, Flash¨ animations, PDFs or dynamically built pages. You can retain these elements for attractive presentation on your website as long as you take care of these few things:

•  Load your text before your graphics and Flash animations in the source code of your web pages
•  Give your graphics file names that include relevant keywords
•  Include keywords and phrases in <alt> tags for each of your graphics
•  Include index able text in the source code of your dynamic pages

Include a site map on your home page, pointing to all of your site's individual pages and include lots of keywords in the page links and a description for each page. This is very important so as to ensure that the search engines can find all the important pages of your site.

Good quality links are a very important as most search engines give more importance to your page if other Web sites include links to yours. The best way to go about this is:

•  Include a link to your Web site in online website directories
•  Other links relevant to your industry
•  Links to your customers, suppliers etc

Content is King on your site. The search engines skip unchanged web pages and index those which have fresh content. This can be achieved by:

•  Tweaking your web pages regularly
•  Make minor changes and updates where ever required
•  New pages should be added to your site to include more relevant and in-depth content

Only a good SEO will keep in mind real world traffic behavior. Choosing the right SEO firm, means choosing one with right search engine optimisation strategies and long-term conversion successes.