Google gives a lot of importance to sitemaps. Sitemap is nothing but a page that lists all the pages that are found in your website. Google Sitemaps are XML files that will help Google to find all the pages of your website easily. At times, the structure of your website may make some of the pages hidden from or undiscoverable by the search engine spiders. When you use a Google Sitemap, all the pages of your website will be easily discovered because the XML file will tell the search engine spiders where to look for the pages. Google sitemaps will also include additional information to Google by telling the search engine how frequently the site's content will be changed and how often it should visit your site for new information.

Google sitemaps are all the more important for websites with dynamic content and for Ecommerce websites. Not all the pages of an Ecommerce website can be accessed through the website's navigational menu. However, in an Ecommerce website a major portion of the pages will be accessible only through the site's product search feature. Search engines cannot reach such pages unless there is a sitemap, which lists all the pages of your Ecommerce website.

You will be able to enhance your website's visibility when all the pages are indexed fully and are made available in the search results. You will unnecessarily limit your website's performance and its online visibility by failing to have a Google Sitemap. Taking into consideration, the percentage of internet users who use Google as their default search engine, by getting your website completely indexed by Google will is highly important because around 80% of the internet users prefer Google over the other search engines. When your products pages are directly listed in the search results, internet users can easily reach your products without having to go through the product search. Moreover, when you have an XML Sitemap, which tells how frequently your website's content will change, Google will try to revisit your pages accordingly. This will help you get your latest pages listed in the search results rather than some old pages from the cache.

You can find automatic Sitemap generators, which you can consider if you have a large site with hundreds of pages. Whether you are using automatic Sitemap generator tools or creating your Sitemap manually, you must make sure that it complies with Google's guidelines fully to get the best results.

Only a good SEO will keep in mind real world traffic behavior. Choosing the right SEO firm, means choosing one with right search engine optimisation strategies and long-term conversion successes.